Basic concepts of business law

A business law is a type of legal policy that is responsible for protecting, regulating, and controlling all kinds of business activities operating locally and internationally and this type of law depends upon the privileges provided by the host country. Business law can apply to an individual planning to start a business, corporate structures, taxation, employment, and all other business law structures.

Company overview article

Tesco is a multinational company that is aimed at providing grocery items as well as a general merchandise. The company was established in Chesnutt, United Kingdom and installed numerous outlets around the world. The next for Tesco is to establish its visibility further online because customers are now shifting with online shopping as their main gateway to purchase products and obtain services online. As a way for the company to grow into a more productive company, it needs more strategic marketing in order to increase their sales as well as to boost the company's productivity in the next level. 

Marketing strategy

Tesco is always dedicating their business to be always consistent with their promotional campaign so that their company can attract millions of clients not only in the United States but around the world as well. Exposing their products is a way for the company to increase further interests not only among the clients but as well as for interested investors that will be investing their product to further increase their positive impression to local and international market places. In addition, they should hire employees that are expert in advertising management through product marketing so that their efforts to boost their trade meets its goals and mission on a regular basis. Management of products is another way to improve the integrity of the company for the reason that a responsible administrator that are assigned to deal with the quality and safety standards of Tesco's products increases positive perception not only among clients but also with other investors. Increasing positive impression creates another productive event that can attract investment opportunities for the company to become as a role model to others by having sustainable and quality driven management activities.

Promotional campaigns

Tesco can definitely provide loyalty programs to the next level for the reason that regular clients will become more interested due to more savings that can be acquired. When they are given loyalty programs, they can have the opportunity to save more to acquire another product. This is beneficial for the company for the reason that as more sales will be harnessed, this can increase monetary assets in the long run. Providing customer care service by offering more features such as chat, call, or video call allows customers to contact any representative to cater their needs. While talking with staff responsible for assisting customer's inquiries, trust can build up that allows representatives to introduce loyalty programs. Implementing positive reputation to outside interests locally and internationally is another issue if a company have a sustainable management and marketing perspectives, controversies can be prevented, which increases client's positive perceptions as well as preventing doubts to the company. Interpersonal relationship with the client promotes rapport, which enhances positive environment so that each client will always feel welcome while there are within the vicinity of the company. In this manner, they perceive that the atmosphere of the company is always warm and available to personally cater all the need of the client.

Loyalty programs

Loyalty programs can be made in many ways, which is given for regular clients that are purchasing almost all products of Tesco and considers as their main commodity for their personal use. Sales discount is another program that can be a significant campaign for the company to allure clients to become loyal with their company. It is because providing discounts increases more enthusiasm for the clients not only to purchase one product but a set of products as a way to boost the company's productivity. Enhancing client satisfaction creates unforgettable scenario for clients to treat a certain experience such as being discounted on the day of the purchase to allow them to buy for more in successive days. Positive and memorable experiences drive them to promote their word of mouth so that they can promote the company's incentives to other potential consumers to buy the company's product. Loyalty would mean that it is an indirect advertising campaign for the company because it drives consumers to share their experiences to other potential consumers to try the company's product. Another loyalty incentive is to allow companies to partner with Tesco because services with other companies such as free ticket to local or international destinations not only to boost the company's sales but also to promote the services of other company. It enhances harmonious relationship between the two companies for the reason that both of their services as well as sales can significantly increase for a certain time period. Interested consumers becomes long term clients because they also want to travel as a way to pamper themselves after being given with numerous incentives from the loyalty programs offered by the company at a certain period of time. 

Basic knowledge about Nokia company

Nokia's new organizational structure consists of new leadership team members as well as establishing new operational structure and approach to have an improve performance that will boost production. In this manner, Nokia is always committed to gain more competencies and improved innovative thinking that will be needed by recent dynamic mobilization. As a new organizational structure, these new strategic processes are changing the overall management structure not only by means of upgrading because Nokia is seeking for more innovative perspectives to deliver highly efficient communication products and services to consumers. To execute new changes, these are renewed governance of the company that will structure decision-making management and improving quality of the company's services.

The current market trends capable of affecting the production of mobile phones and building advertising communication services because these are the main services that are available for Nokia. Mobile phones will have the capability to drive the company's aim of having next billion strategies in which mobile devices are produced with quality utilizing sophisticated innovation accessible to billions of users worldwide. Nokia is also responsible for establishing services that offers integration offerings as a form of organizational optimization to create systematic management to entrepreneur clients. 

It is always best to include human resource skill empowerment that will provide trainings and seminars for the staff for them to be consistently competent and efficient. Nokia should also continue to conduct scientific research that will include futuristic devices as a form of new innovative products that increases market volume and productivity. On the other hand, Nokia should also start creating other electronic devices such as television, computer, radio, or any other electronic appliances as alternative market productivity strategy.

Facts about International Monetary fund

International Monetary Fund (IMF) is referred to as the intergovernmental institution responsible for keeping an eye on the global financial system of different nations around the world by following policies of macroeconomic system of its member countries. The aim of the organization is to stabilize intercontinental currency rates and initiate development of financial mobility by strengthening economical policies. As a function, it works by providing financial loans to foreign countries to neutralize debts, relief ailing financial situation and improve aid especially to unstable and poor countries all around the world. In addition, IMF wants to improve the financial and economical situation of its IMF members around the world and shouldering cooperation to monetary stabilization, minimizing poverty incident rate, promoting employment rates, and increasing market trade locally and internationally.

IMF made significant impacts to each countries around the world for being generous enough to provide financial assistance to needy country. However, there are criteria that has been always implemented by the mentioned institution for the reason that they should prioritize countries that immediately needs financial assistance. This includes countries that are hit by a natural disaster that made significant destruction to a certain community's political, economic, and social image. The extent of loss made a massive misfortunes that emanated immediate need of support such as money, food, and shelter. This is to prevent more lives that are going to be creating another impact to the society. In this manner, IMF is also monitoring other countries who also needs financial support that falls the institution's criteria. 

As an opportunity, the mission of IMF is to make available financial assistance to all of its member countries experiencing severe serious financial as well as economic issues utilizing accessible funds. The Strauss-Khan scandal involving sexual harassment issues resulted into his sudden resignation as a managing director of IMF affected market trade and currency stability of its member nations worldwide. IMF is one of the financial institutions that controls and regulates fiscal movement and currency equities of its member countries which is why scandals and negative issues alters monetary's reputation on each of its member nations. The scandal produced negative market trading reaction in downward trend which is a short term effect because the member nations are concerned to the future of the institution of handling massive loans and regulating financial stability. Situations or events which are similar to the scandalous event made by the managing director lose the institutional credibility to give confidence to supporting developing countries to sustain their economical framework.